SHEKARI · SERVICES
Technical SEO services, from diagnosis to verified fixes
When valuable pages are not being indexed, the wrong URLs appear in search, or a platform release changes how pages render, another generic audit is not enough. I trace the issue through HTTP responses, templates and CMS behavior, then turn the findings into engineering tasks with clear validation criteria.
When is this service relevant?
Typical situations worth investigating before choosing the next step.
Important URLs are missing from search, duplicated or indexed in the wrong version.
Parameter patterns, redirects or canonical directives create crawl and indexation conflicts.
Content or links are not reliably accessible in the initial HTML or rendered output.
Redesigns, releases and migrations introduce technical regressions or performance problems.
Scope and potential deliverables
The final scope is agreed after reviewing the website; these are typical work areas.
Crawl and indexing assessment with reproducible examples of affected URLs
Review of HTTP responses, redirects, canonical directives, robots/noindex, XML sitemaps and internal links
Analysis of rendering, URL routing, template output and platform-specific behavior
Core Web Vitals, structured data and hreflang assessment where relevant
Prioritized engineering tickets covering root cause, examples and acceptance criteria
Scoped implementation or developer collaboration, followed by post-release validation
How the engagement works
The steps are adjusted to the scope we agree on.
- 01
Identify business-critical URLs, symptoms and recent deployments
- 02
Investigate the evidence and reproduce the technical issue
- 03
Prioritize, implement and test changes in code, templates or configuration
- 04
Validate HTTP and rendered output after release, then monitor indexing and performance
IN-DEPTH GUIDE
How technical SEO turns an audit into working fixes
Useful details to consider before deciding on this service.
Technical SEO is not a checklist of green tool scores. I test warnings against valuable URLs, actual server responses and the HTML search crawlers can access. Confirmed issues become scoped changes in code, templates or configuration, with checks that can be repeated after release.
Structural changes and domain moves need a coordinated SEO migration plan. Once crawling and indexing are stable, on-page SEO improves the relevance and quality of key landing pages.
Crawling and indexation of important pages
The first question is which URLs should be indexed and which are intentionally excluded. Search Console, internal links, XML sitemaps and HTTP responses are assessed together. A “Crawled - currently not indexed” label or a duplicate report does not automatically justify bulk changes; impact and underlying cause matter.
Canonicals, redirects and HTTP status codes
Canonical destinations, permanent 301/308 redirects, redirect chains, 404/410 responses and noindex directives must agree with the intended architecture. A page can look correct in a browser while its response headers or HTML send conflicting signals. I record representative URLs and the expected behavior before proposing changes.
URL architecture, filters and parameters
Faceted navigation, pagination, tracking parameters and dynamic routes can generate duplicate or hard-to-discover paths. Blocking every parameter in robots.txt is rarely a responsible default. The correct approach depends on which URLs are valuable, which need indexing and how users and crawlers navigate the site.
JavaScript rendering and custom CMS output
For Laravel, WordPress and custom CMS platforms, server-rendered HTML, real crawlable links and hydrated content need to tell a consistent story. Differences between the initial response and the rendered DOM can reveal issues. Investigation may extend to routes, templates, data loading, server responses and rendering logic.
Core Web Vitals in a real product
LCP, INP and CLS are reviewed in the context of field data where available, page templates and business requirements. Hero images, fonts, render-blocking resources, scripts and layout shifts are common candidates. The goal is better user experience with sensible engineering effort, not a perfect lab score at any cost.
Structured data, hreflang and page-head integrity
Structured data should match visible content; adding markup does not guarantee a rich result. Multilingual sites need consistent canonical and hreflang relationships across equivalent pages. Titles, robots instructions and the generation of essential head elements are checked at the template level.
Actionable engineering tickets rather than vague warnings
A useful technical finding explains where the issue occurs, how to reproduce it, which URL patterns it affects, what to change and how to verify success. Instead of “fix canonicals,” the ticket records an example URL, current output, expected target and acceptance test. Implementation responsibility is agreed in scope.
Release QA and post-deployment monitoring
HTTP status, generated HTML, redirects, internal links and critical directives are compared before and after release on representative URLs. Immediate regressions should be caught quickly; indexing signals in Search Console may take longer to update. Validation separates an actual fix from a cosmetic change to an audit score.
START A CONVERSATION
Get a focused technical SEO assessment
Tell me which pages are affected, what changed or what Search Console is reporting. We can define the investigation from there.
FAQ
Frequently asked questions
A few useful details before we begin.
What does technical SEO cover?
It covers crawling, indexation, URL architecture, canonicals, redirects, rendering, performance, structured data and platform-specific technical constraints. The actual scope follows the issues found.
Do all Search Console warnings need fixing?
No. Some excluded URLs are intentional, including redirects and noindexed pages. The priority is whether a condition affects valuable pages or wastes crawl resources.
Do you implement fixes or only provide an audit?
Both are possible. I can supply a prioritized engineering backlog, implement agreed changes or work alongside your development team and validate the release.
Can you work with Laravel or a custom CMS?
Yes. I review routing, server responses, HTML generation, rendering and internal linking as well as the usual SEO configuration.
Is a perfect PageSpeed score the goal?
No. Core Web Vitals and user experience matter, but changes must also preserve functional and commercial requirements.
How do you verify a technical fix?
Each issue needs an acceptance test: the correct HTTP response, rendered content, canonical target or another measurable outcome. Indexing changes may take longer to appear in Search Console.